Author: Marcin Styszyński | Pages: 193–201
The present paper concerns studies on communication and propaganda strategies of the main jihadist groups al-Qaeda and the Islamic State of Iraq and Syria (ISIS). In fact, agitation campaigns implemented by those organizations enabled to expand ideological and operational influences as well as to encourage different militants in the world to join the battlefield in Syria and Iraq or to carry out terrorist attacks in the West.
Analysis of propaganda techniques reflects al-Qaeda propaganda, which concentrates on limited technical facilities and written manifestos based on liturgical sermon and Arabic rhetoric.
Besides, the research presents some innovative propaganda techniques implemented by ISIS. They concern traditional, liturgical speeches in Arabic addressed to local audiences in mosques and modern forms of communication such as radio and TV stations, social medias including sophisticated programs, high quality pictures, graphics and videos. Moreover, studies on jihadist propaganda show specific ideological competitions between al-Qaeda and ISIS, which try to attract the audience and affect emotions of followers who support particular group.